ALICIA TIBBS

Senior Designer | Brand, Campaign & Motion


Delivering high-impact creative across B2B and B2C, combining strategic thinking with strong execution across design, motion, and digital.

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Trusted to deliver creative for global brands including:

Amazon logo in black text with iconic smile arrow, symbolizing the e-commerce giant's brand identity.
AWS Amazon Web Services logo in black on white background.
ABB corporate logo in bold black letters on white background, representing global technology company.
Coca-Cola European Partners logo in black and white script lettering on a white background.
The iconic Disney logo in bold black script lettering on a white background.
EY Ernst & Young logo in black featuring bold letters and a diagonal line graphic on white background.
Microsoft logo featuring the iconic four-square Windows symbol alongside the Microsoft wordmark in black.
Nokia logo in bold black text on a white background, representing the global telecommunications company.
The National Lottery official logo featuring a hand with raised fingers and lottery balls in black and white.
ServiceNow company logo displayed in bold black lowercase text on a white background.
SAS Institute logo featuring the iconic swirl symbol alongside bold black SAS lettering on white background.
Ordnance Survey logo featuring two overlapping circles with map patterns in black and white.
VMware logo displayed in black text on a white background, featuring the iconic vm symbol.
Woman in red sweater and black flare pants holding a camera outdoors, smiling while assisting at a photoshoot.

What I bring


I’m a Senior Designer who combines strong creative instinct with commercial awareness. I don’t just focus on how things look, I think about how they perform, how they scale, and how they hold up in real-world use.


I’ve built my career across integrated agencies, working on both B2B and B2C clients, which means I’m comfortable adapting quickly between audiences, channels, and levels of complexity.


My core strengths lie in:

  • Delivering high-quality creative under pressure
  • Owning projects end-to-end
  • Bringing motion, design, and digital thinking together
  • Finding smarter, more efficient ways of working (including AI integration)


I’m known for being someone who gets things done. Reliably, to a high standard, and often under challenging timelines. I take pride in that, and I don’t lower the bar.


Experience

Senior Designer | April Six / Marketbridge | 2021-Present

Lead and delivered creative across brand, campaign, and motion within a lean, fast-paced agency environment.

Operate as the primary designer, motion designer, and artworker within a small creative team, taking ownership of a wide range of deliverables across multiple clients and formats. This includes producing high-quality motion content, campaign assets, and digital outputs. Often within tight or evolving timelines.

Work directly with clients and account teams to interpret briefs, shape creative direction, and ensure smooth delivery from concept through to final output. Confident contributing on calls, presenting ideas, and responding to feedback in real time to keep projects moving forward.

Play an active role in supporting accessibility (EAA) implementation, helping translate requirements into practical design solutions and ensuring consistency across deliverables.

Co-developed an internal Creative Department Codex; a strategic resource designed to improve creative standards, streamline workflows, and support scalability across the team, particularly during a period of organisational change.

Known for reliability, adaptability, and consistently delivering high-quality work under pressure, often across multiple concurrent projects.

Designer → Experienced Designer | Tinfish Creative | 2018-2021

Progressed quickly within the agency, taking on increasing responsibility across a wide range of creative projects.

During COVID-19, I was the sole remaining creative in the business for 10 months, effectively running the studio independently. I owned the full creative process; from client conversations and brief development through to concepting, delivery, and final output.

This required a high level of autonomy, resilience, and commercial awareness, and reinforced my ability to lead projects, manage stakeholders, and deliver consistently under pressure.

Junior Creative | Mesh Marketing | 2016-2018

Started within a creative team as part of an art director-copywriter duo, working conceptually across integrated campaigns for major global brands. My role focused on visual ideation, art direction, and developing campaign concepts across shopper, retail, and digital touchpoints.

As the role evolved, I transitioned into design and artwork, building a strong technical foundation alongside conceptual thinking. This included delivering high-volume, production-ready assets across multiple formats, while maintaining brand consistency and attention to detail.

Working across clients such as Coca-Cola European Partners, AB InBev, Nestlé, Disney, Nokia, and Purina, I developed an understanding of how creative ideas translate into real-world execution at scale, balancing creative ambition with commercial requirements and tight delivery timelines.

Young blonde woman wearing a red top and gold hoop earrings, posing indoors with a green topiary in background.

What people say


“Consistent boundary-pushing, expectation-exceeding creative delivery."


“A powerhouse presence with outstanding creativity and energy.”


“Incredible work ethic — delivering high volumes of work at exceptional quality.”


“Trusted to deliver under pressure and consistently raise the standard.”


“A reliable and proactive creative who takes ownership and keeps projects moving.”


“Brings energy, enthusiasm, and a strong commitment to delivering excellent work.”


“Plays a key role in keeping the creative team running smoothly and efficiently.”

Skills


  • Brand & Campaign Design
  • Motion Design & Animation
  • Digital & Social Content
  • User Experience (UX)
  • Creative Concepting
  • AI-Enhanced Workflows (Runway, ChatGPT, ElevenLabs, etc.)
  • Adobe Creative Suite

Education


BA (Hons) Creative Advertising | Buckinghamshire New University | 2016


Additional training across motion, UX, social, and digital design from:

  • School of Motion
  • Red & Yellow
  • Hemsley Fraser
  • Shaw Academy
  • Udemy
  • LinkedIn Learning

Let's connect


If you’re looking for a designer who can bring strong creative and clear thinking to your team, I’d love to hear from you.


Email: alicia.tibbs@hotmail.co.uk

Tel: 07762 801823

LinkedIn: linkedin.com/in/alicia-tibbs