DISCO
Delivering a large-scale, full-funnel campaign to drive awareness and engagement in a competitive market
Overview
DISCO, a US-based legal tech platform, needed to increase brand awareness and drive engagement in the European market — standing out in a category saturated with repetitive, transformation-led messaging.
I worked on the delivery of a large-scale, integrated campaign, translating a strategic positioning into a cohesive and high-performing suite of creative assets across multiple channels and formats.
The Challenge
The legal tech space is highly competitive, with many brands relying on similar language and visual approaches — particularly around the concept of “transformation.”
This created a dual challenge:
- differentiating DISCO in a crowded and often visually conservative market
- communicating real value in a way that felt meaningful, not generic
At the same time, the campaign required significant scale, with a high volume of assets needed across multiple channels, audiences, and regions — all while maintaining consistency and quality.
The Approach
The creative approach focused on shifting the narrative from transformation as a process to transformation as an outcome.
I contributed to translating this into a visual and messaging system centred around the idea of “Thrive” — focusing on the tangible benefits and possibilities unlocked by DISCO’s technology.
From a design perspective, this meant:
- creating a flexible visual language that could scale across formats
- ensuring clarity and impact across both high-level brand messaging and more detailed, content-driven assets
- maintaining consistency while adapting for different audiences and channels
The approach balanced strong conceptual direction with practical execution — ensuring the campaign could perform effectively at scale.
Execution
I worked across a wide range of campaign outputs, delivering and maintaining consistency across a high volume of assets.
This included:
- Digital and paid media assets
- Social content and campaign rollouts
- Motion and video elements
- Web and landing page design
- Thought leadership content (eBooks, whitepapers, blogs)
- Supporting campaign materials across multiple formats
In total, the campaign included over 200 assets, requiring strong organisation, attention to detail, and the ability to manage multiple deliverables simultaneously without compromising quality.
Outcome
The campaign successfully increased awareness and engagement for DISCO in the European market, providing a more distinctive and benefit-led position within a crowded category.
The scale and consistency of execution enabled the campaign to perform effectively across both awareness and demand-generation channels, supporting ongoing marketing activity.
My Role
Senior Designer
- Delivered creative across a large-scale, multi-channel campaign
- Ensured consistency and quality across a high volume of assets
- Contributed to translating strategy into scalable, effective design